Help centre & FAQs

One creative object that takes any shape, writes itself with AI, unfolds into a pop-up mini website, answers questions, sells, and knows when to disappear.

Open Studio, describe the ad in plain text or by voice, then press Roll creative. The brief produces a headline, body, CTA, copy variants, mini-site panels and a hero image prompt. Refine the shape and renditions, then open Live demo to see it in a page.

Roll creative keeps your brand, product and brief and only changes the creative angle — ideal for testing variants. New product generates a completely different fictional advertiser, product, pricing and options.

This is a concept demonstration: campaign state, analytics and conversations live in your browser session and are discarded when the tab closes. Persistent per-advertiser storage is on the platform roadmap.

Text (copy-led), Static (product stills and colourways), Real-world (the product in use), Animated (code-driven motion plus GIF/APNG/Lottie assets) and Video. They are distinct formats, not quality tiers.

Yes. Enable any mix and mark one as the default. Viewers can remix between the enabled views, which is where a lot of the engagement signal comes from.

It re-composes rather than scales. The same creative object becomes a strip, tower, card or badge, keeping type sizes and hit targets legible at every dimension.

Animated renditions stop entirely when the operating system requests reduced motion, and a still frame is shown instead.

It morphs out of the ad's exact position as a continuous object. It can be dragged, resized and maximised, so the viewer keeps control of how much of the page it occupies.

Overview, details, offer, an assistant tab and buy, all edited on the Product page. Panel copy is generated with the creative and can be rewritten by hand.

Yes — dismiss it to a small pill, snooze it for the session, or let it render as contextual editorial content clearly marked sponsored.

From the product knowledge you enter on the Knowledge page, facts distilled from a public source URL you supply, plus page, locale, timezone, device and session context.

A question the assistant could not answer from its knowledge. Gaps are logged and listed in Insights so you can close them by adding the missing fact.

It can grant a code mid-conversation, but never beyond the ceiling you set. In a production system that ceiling and the code issuance are enforced server-side, never by the model.

No. Colour, size and quantity selection, totals and discounts are fully simulated. No payment is taken and nothing ships.

Geo markets and exclusions, age bands, gender, languages, devices and interests. The studio shows an estimated reach as you narrow.

It is a simulated estimate for the demonstration. A production platform would model it from live supply data.

No. Third-party identifiers are gone in practice, so contextual targeting from page content is the workable path — and it suits this format particularly well.

Impressions, expands, chat turns, discounts, conversions, dismissals, ratings, option choices, and breakdowns by market, age, device, gender and language.

Segments with fewer than three interactions are suppressed to avoid drawing conclusions — or identifying anyone — from a handful of events.

They need cost inputs, which the demo does not carry yet. Budget and spend entry, then the full cost and return set, are itemised on the Features & roadmap page.

Start and end dates set the campaign's context. The calendar reads them against seasons and special days, so the ad knows whether it is running, ending soon or already ended.

An alert is raised suggesting a remix, and the seasonal resolution can re-skin palette, tag and decoration for Christmas, Valentine's, Black Friday, Halloween or New Year.

They appear in the header alert centre, inline in the studio panel and as banners on the demo. They are session-only for now; persistent history with email and push delivery is on the roadmap.

WCAG 2.2 level AA across the studio and the ad unit. Semantic structure, contrast-checked light and dark tokens, visible focus and reduced-motion support are in place; a complete keyboard path for the draggable mini-site is a known gap.

Text you type is sent to an AI provider to generate a response and is not used to profile you. Approximate context such as language, timezone and device type is read from the browser to demonstrate contextual targeting.

Close or reload the tab. Nothing persists after the session ends, so clearing the page satisfies a deletion request immediately.

Generation depends on an AI response. Try Roll creative again; if the brief is very short, add a sentence of product detail so the model has something to work with.

Image regeneration is opt-in. Enable 'Refresh the hero image on every roll' in the studio image controls.

Pick a shape preset closer to the target dimensions rather than forcing width and height by hand — presets adjust radius and layout together.

This suite is added to continuously. If a topic is not covered yet, it is most likely described in more detail on the Features & roadmap page.